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BP's Latest PR Tactic: Buying Gulf Oil Disaster-Related Links on Google - Printable Version

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BP's Latest PR Tactic: Buying Gulf Oil Disaster-Related Links on Google - John Kowalski - 31-08-2010

The link below is for a web page that has a fascinating story about how BP is buying up search results on Google to divert web surfers from other web pages to their web page which has their version of events.

http://www.fastcompany.com/1657945/bp-snaps-up-googles-sponsored-links-in-pr-attempt

John