Dear friends,
We hold the [sic] military supremacy, yet fail the battle over the international media. We need to buy time for the IDF to succeed, and the least we can do is spare some (additional) minutes on the net. The ministry of foreign affairs is putting great efforts in balancing the media, but we all know it's a battle of numbers. The more we post, blog, talkback, vote – the more likely we gain positive sentiment.
I was asked by the ministry of foreign affairs to arrange a network of volunteers, who are willing to contribute to this effort. If you're up to it you will receive a daily messages & media package as well as targets.
If you wish to participate, please respond to this email.

Hi all,
I had a meeting in the ministry of foreign affairs today, and was very happy to hear that their metrics show that Israel's position in the internet is getting better every day. It means that you're doing a good job! MFA are concerned with the biased public opinion in Europe. So please focus your efforts on European media.
What can you do to help?
- Identify internet battle-grounds in different languages, and let me know
- Comment/post/vote in the listed links and others; you can use the material attached below
- Write letters to authors and editors. Identify yourself as a local resident
- Have your friends join this activity

World governments are still patient with Israel's justified operation in Gaza. The [sic] public opinion, on the other hand, is impatient, to say the least. This gap will soon close – it always does.
It is our goal to shift the public opinion, as conveyed in the internet; avoiding, or at least minimising, sanctions by world leaders. We need to buy the IDF enough time to achieve its goals.