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Shame The Hacks WHo Abuse Media Ethics - Printable Version

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Shame The Hacks WHo Abuse Media Ethics - Ed Jewett - 08-08-2012

http://shameproject.com/

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"HuffPo is not a news organization at all, according to Greg Coleman, Huffington Post's president and chief revenue officer. He told Ad Age in 2010 that HuffP was a "social-media company" that exists to "help our marketers beam their messages throughout the internet, across the galaxy, the internet, and the world.""We make [corporations] part of the conversation," explained another HuffPo marketing executive in 2011. "We're acting as a social-media agency for our advertisers on The Huffington Post. We've become advisers to some of these companies about how to conduct the social-media outreach . . . We help them counter this sort of one-sided conversation that is going on on the Internet about their companies."

http://shameproject.com/shame-blog/huffpo-business-model-obliterating-separation-between-paid-advertising-and-real-reporting/