View Full Version : PR pushing the HidroAysén project in Chile

Ed Jewett
10-22-2009, 01:56 AM
Flooding Chile's Media with Pro-Dam Ads (http://salsa.democracyinaction.org/dia/track.jsp?v=2&c=QMsV%2BVQvJP6qzRvC1bcElI90uGbP84Vz)
Source: The Patagonia Times, 19 October 2009

With opposition mounting to the proposed US$3.2 billion HidroAysén hydropower scheme in southern Chile's Patagonia, the project proponents have launched a "multi-million dollar public relations campaign to sell their project to Chile." The HidroAysén project, which involves five major dams, is being proposed by a consortium of the Chilean utility ColbUn and the and Italian-owned electricity utility Endesa (http://salsa.democracyinaction.org/dia/track.jsp?v=2&c=CUpfOwUT84fklejKtsaFxo90uGbP84Vz). Steve Anderson and Benjamin Witte write that that there is "now an unending parade of pro-dam ads in all the nation's major media. ... HidroAysén has contracted the services of image-maker Burson Marsteller (http://salsa.democracyinaction.org/dia/track.jsp?v=2&c=NxA2keHnShn0Hrsl0Na%2FDo90uGbP84Vz), and Chilean firms Porlam Young & Rubicam and Tironi y Asociados to shape a nation-wide 'pro-dam' campaign."

Magda Hassan
10-22-2009, 01:59 AM
Yes, enviromental vandalism on a grand scale. It will all be moot soon given the glaciers are melting.