View Full Version : Using the homeless as WiFi hot spots....How low can you go...Probably quite a bit more given time.

Magda Hassan
03-14-2012, 01:09 AM
Organizers Defend “Homeless Hotspots” at SXSWThe talk of Austin is a jarring campaign in which homeless people actually become Wi-Fi hotspots. “The worry is that these people are suddenly just hardware,” admits its organizer.
http://s3-ak.buzzfed.com/static/user_images/web05/2012/3/3/13/jwherrman-12989-1330798666-7_large.jpg (http://www.buzzfeed.com/jwherrman)John Herrman (http://www.buzzfeed.com/jwherrman)
BuzzFeed Staff
More from John Herrman (http://www.buzzfeed.com/jwherrman)Source: hardlynormal.posterous.com (http://hardlynormal.posterous.com/my-new-friend-clarence-one-of-the-homelesshot)

At SXSW, the annual tech startup conference in Austin, 13 homeless men are hanging around the conference center wearing white shirts that say "I'm _____, a 4G hotspot." Each is carrying a wireless internet device, and for a PayPal donation, will provide conference-goers with internet access for as long as they want. .
The men are part of a campaign called "Homeless Hotspots," devised by a marketing firm called BBH. It effectively debuted today, and started backfiring immediately.

The first person to flag the stunt as a little off was the New York Times's David Gallagher, who called the plan it "a little dystopian (http://nytsxsw.tumblr.com/post/19145988299/getting-a-decent-data-connection-at-sxsw-can-be-a)." Since then, the Internet's been aghast: The story has been both amplified and deprived of context, inspiring thousands of knee-jerk responses. It's really not going over very well at all.