You may have seen this in the last couple of days:

And while Kony is an evil warlord who definitely deserves to be brought to justice by his people the whole campaign thing felt contrived to me. It seems other feel the same way as well. This is a multi million dollar PR campaign not a grass roots movement.

Here is their website:
Instant wikipedia entry:

It's even been all over the mainstream media here today. But even voices in the MSM are leery of it.

Looks more like this to me:

The truth about the K0NY movement.