25-08-2010, 01:49 AM
Putting aside my rant about the portrail of the counterculture in this piece.I must say I totally agree with chapter 2 describing brainwashing and MTV.I believe MTV to be the most dangerous channel on television.
Quote:“CHAPTER 2
“MTV: The perfect brainwashing machine.”
“MTV, the music television, makes its entrance.”
“MTV, a commercial TV channel specially for rock and music videos, which was invented and directed by Robert Pittman, aimed at the youth and teenagers, was founded on August 1 of 1981. Today it is part of the Viacom Empire (known as CBS Corporation, whose Chairman and Director-General, Sumner Redstone, is a full member of the CFR and whose media group is part of the Bilderberg Club). In order to reach out to the young people without the society being aware of the deceit, it was necessary to ‘create a counter-institution that would preach values contrary to those which prevailed in the society.’ That is precisely what MTV does. But for such an effort to be successful –according to L. Wolfe- it is necessary to neutralize the positive influence exerted by parents and the school, or at least to weaken such influence.”
“’The model for that [MTV] were the theatre shows put up by the pre-Nazi Richard Wagner, in which the audience was led into a sort of ecstasy that was later on deliberately used by the Nazis when organizing their own symbolic celebrations, such as the meetings in Nuremberg.’ The brainwash specialists who created MTV were very much aware of its effect. In a book written about that TV network, ‘Rocking Around the Clock’, it is stated that MTV ‘hypnotizes more than any other [TV network] because it is about a series of short texts that keep us in a continued state of emotion and expectation…We remain trapped by the continued hope that the next video would please us at last. Seduced by the promise of immediate satisfaction, we keep on consuming those short texts endlessly.’”
“During the four minutes any music video approximately lasts (the Tavistock scientists determined that four minutes was the maximum interval during which any involuntary subject was capable of receiving the messages contained in the very programs), ‘an artificial reality in the form of ‘counterpoints’ gets inserted into the human consciousness and replaces cognitive reality…’”
“ According to Walter Lippmann, if persons meditate about this process, maybe it would come to an end’, but he concludes that the number of illiterate, weak, acute neurotic, undernourished and frustrated individuals is so big that there are enough reasons to believe more than we generally believe. Thus, the process is made available to people who, from a mental point o view, are either children or barbarians, whose lives are a complete mess, who prefer simple contents with great popular appeal…’ […] In his book ‘Crystallizing Public Opinion’, Edward Bernays stated that the average citizen was the most efficient censor in the world, and that his own mind was the biggest barrier that separates him from facts.”
“The audiences that suffer brainwashing only entertain the illusion that they still keep the ability to choose, just as much as drug addicts believe they can control their addiction, and not the other way around. Ann Kaplan said MTV has been designed thanks to an ever greater knowledge about the methods of psychological manipulation
"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.â€
Buckminster Fuller
Buckminster Fuller

