13-01-2012, 03:40 AM
Mercedes Hijacks Che Image for Free Market Insult
Posted on January 12, 2012 by willylomanby Scott Creighton
![[Image: CheHigh.jpg]](http://upload.wikimedia.org/wikipedia/commons/5/58/CheHigh.jpg)
A smirking Daimler AG beams the header "viva la revolucion!" behind a classic photo of Che Guevara at their consumer electronics show in Vegas. They stuck their Mercedes logo on his hat. Their "revolution" is the free market revolution of neoliberal graft and savage capitalism. The Mercedes logo is the starter-house symbol of privilege and status recognized by wanna-be millionaire capitalists toiling away and sucking up to anyone higher than they are in the institutionalized pecking order. These are people who have yet to fully comprehend the gravity of the unraveling world around us, yet they know they need to pull up to the valet in a Mercedes or better to have any clout.
This ad campaign is a cynical joke, a jab in the eyes of any who understand their corporatist mission is an assault on humanity itself. Fitting that it would come from a company associated with the Third Reich, the first major fascist attempt to remake the world in the corporate model.
The corporatist/fascist Cuban exiles in Miami are incensed. They apparently don't get the joke and they fear that now their coveted Mercs will be somehow tainted by this association. After all, it was Che himself who helped drive the corporations and the mobsters out of Cuba.
The conservatives, ignorant and dull by design, also don't seem to be in on the laugh. They are complaining from the Heritage Foundation all the way down the line. Soon enough the Tea Party will be all over it as well. They aren't really known for thinking for themselves.
The message is clear enough were you but to see. The revolution is won. The free market revolution lives. Che is dead. They usurp his image and brand their logo on his forehead.
.
![[Image: unthinkable1.jpg?w=468&h=223]](http://willyloman.files.wordpress.com/2012/01/unthinkable1.jpg?w=468&h=223)
A smirking Daimler AG beams the header "viva la revolucion!" behind a classic photo of Che Guevara at their consumer electronics show in Vegas. They stuck their Mercedes logo on his hat. Their "revolution" is the free market revolution of neoliberal graft and savage capitalism. The Mercedes logo is the starter-house symbol of privilege and status recognized by wanna-be millionaire capitalists toiling away and sucking up to anyone higher than they are in the institutionalized pecking order. These are people who have yet to fully comprehend the gravity of the unraveling world around us, yet they know they need to pull up to the valet in a Mercedes or better to have any clout.This ad campaign is a cynical joke, a jab in the eyes of any who understand their corporatist mission is an assault on humanity itself. Fitting that it would come from a company associated with the Third Reich, the first major fascist attempt to remake the world in the corporate model.
The corporatist/fascist Cuban exiles in Miami are incensed. They apparently don't get the joke and they fear that now their coveted Mercs will be somehow tainted by this association. After all, it was Che himself who helped drive the corporations and the mobsters out of Cuba.
The conservatives, ignorant and dull by design, also don't seem to be in on the laugh. They are complaining from the Heritage Foundation all the way down the line. Soon enough the Tea Party will be all over it as well. They aren't really known for thinking for themselves.
The message is clear enough were you but to see. The revolution is won. The free market revolution lives. Che is dead. They usurp his image and brand their logo on his forehead.
.
![[Image: unthinkable1.jpg?w=468&h=223]](http://willyloman.files.wordpress.com/2012/01/unthinkable1.jpg)
"Where is the intersection between the world's deep hunger and your deep gladness?"