Does anyone know what this is about?

[Scott Kaiser]

Here are some excerpts from wiki about Newsmax:

Ruddy started Newsmax.com on September 16, 1998, supported by a group of investors, including the family of the late Central Intelligence Agency Director William J. Casey. Later, Richard Mellon Scaife, Ruddy's former employer at the Pittsburgh Tribune-Review invested in the fledgling company.[SUP][2][/SUP] One of the initial board members was author James Dale Davidson who edited a financial newsletter. Davidson's co-editor, Lord Rees-Mogg, former editor of The Times and Vice Chair of the BBC, later became chairman of Newsmax.[SUP][3][/SUP]
Other news figures who later joined the Newsmax board included Arnaud de Borchgrave, the longtime Newsweek chief correspondent who also serves as editor-at-large of United Press International (UPI) and Jeff Cunningham, former publisher of Forbes. Admiral Thomas Moorer, the former Chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War, also served as one of the company's founding board members. Former United States Secretary of State and Nixon and Ford administration Chief of Staff, General Alexander M. Haig, Jr. served as special adviser to NewsMax.[SUP][4][/SUP]


In March 2009, Forbes ran a feature on Newsmax describing it as a "media empire" and the "great right hope" of the Republican Party. Forbes noted that after just a decade of operations it had become a "media powerhouse" and had surpassed such well-known sites as the Drudge Report in Web visitors. According to the magazine, Newsmax draws 3.8 million unique visitors monthly. Political analyst Dick Morris was quoted as saying that Newsmax had become the "most influential Republican-leaning media outlet" in the nation.[SUP][8][/SUP]
In a January 2010 profile on the company, the Financial Times reported that the "Rise of Newsmax Defies the Media Trend" and said its website, Newsmax.com, is "one of the strongest conservative voices online".


Newsmax is a major player in GOP politics, as seen during the 2012 primaries

***
Files, or Harrelson are the two best guesses from me.

You gotta wonder what conservatives would be trying to accomplish with this move, polarizing people perhaps? Discreditiing other more serious researchers?

Well SHIT! Oops! There goes that pushing CIA dis-info thinking cap again! Sorry!