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Transfer of Files on Psychological Operations
#77
Flying the flag, faking the news

September 2, 2010 By John Pilger

John Pilger's ZSpace Page / ZSpace

Edward Bernays, the American nephew of Sigmund Freud, is said to have invented modern propaganda. During the first world war, he was one of a group of influential liberals who mounted a secret government campaign to persuade reluctant Americans to send an army to the bloodbath in Europe. In his book, Propaganda, published in 1928, Bernays wrote that the “intelligent manipulation of the organised habits and opinions of the masses was an important element in democratic society” and that the manipulators “constitute an invisible government which is the true ruling power in our country”. Instead of propaganda, he coined the euphemism “public relations”.

The American tobacco industry hired Bernays to convince women they should smoke in public. By associating smoking with women’s liberation, he made cigarettes “torches of freedom”. In 1954, he conjured a communist menace in Guatemala as an excuse for overthrowing the democratically-elected government, whose social reforms were threatening the United Fruit company’s monopoly of the banana trade. He called it a “liberation”.

Bernays was no rabid right-winger. He was an elitist liberal who believed that “engineering public consent” was for the greater good. This was achieved by the creation of “false realities” which then became “news events”. Here are examples of how it is done these days:

False reality The last US combat troops have left Iraq “as promised, on schedule”, according to President Barack Obama. TV screens have filled with cinematic images of the “last US soldiers” silhouetted against the dawn light, crossing the border into Kuwait.

Fact They are still there. At least 50,000 troops will continue to operate from 94 bases. American air assaults are unchanged, as are special forces’ assassinations. The number of “military contractors” is currently 100,000 and rising. Most Iraqi oil is now under direct foreign control.

False reality BBC presenters and reporters have described the departing US troops as a “sort of victorious army” that has achieved “a remarkable change in [Iraq’s] fortunes”. Their commander, General David Petraeus, is a “celebrity”, “charming”, “savvy” and “remarkable”.

Fact There is no victory of any sort. There is a catastrophic disaster; and attempts to present it as otherwise are a model of Bernays’ campaign to “re-brand” the slaughter of the first world war as “necessary” and “noble”. In 1980, Ronald Reagan, running for president, re-branded the invasion of Vietnam, in which up to three million people died, as a “noble cause”, a theme taken up enthusiastically by Hollywood. Today’s Iraq war movies have a similar purging theme: the invader as both idealist and victim.

False reality It is not known how many Iraqis have died. They are “countless” or maybe “in the tens of thousands”.

Fact As a direct consequence of the Anglo-American led invasion, a million Iraqis have died. This figure from Opinion Research Business is based on peer-reviewed research led by Johns Hopkins University in Washington DC, whose methods were secretly affirmed as “best practice” and “robust” by the Blair government’s chief scientific adviser, as revealed in a Freedom of Information search. This figure is rarely reported or presented to “charming” and “savvy” American generals. Neither is the dispossession of four million Iraqis, the malnourishment of most Iraqi children, the epidemic of mental illness and the poisoning of the environment.

False reality The British economy has a deficit of billions which must be reduced with cuts in public services and regressive taxation, in a spirit of “we’re all in this together”.

Fact We are not in this together. What is remarkable about this public relations triumph is that only 18 months ago the diametric opposite filled TV screens and front pages. Then, in a state of shock, truth was unavoidable, if briefly. The Wall Street and City of London financiers’ trough was on full view for the first time, along with the venality of once celebrated snouts. Billions in public money went to inept and crooked organisations known as banks, which were spared debt liability by their Labour government sponsors.

Within a year, record profits and personal bonuses were posted, and state and media propaganda had recovered its equilibrium. Suddenly, the “black hole” was no longer the responsibility of the banks, whose debt is to be paid by those not in any way responsible: the public. The received media wisdom of this “necessity” is now a chorus, from the BBC to the Sun. A masterstroke, Bernays would surely say.

False reality The former government minister Ed Miliband offers a “genuine alternative” as leader of the British Labour Party.

Fact Miliband, like his brother David, the former foreign secretary, and almost all those standing for the Labour leadership, is immersed in the effluent of New Labour. As a New Labour MP and minister, he did not refuse to serve under Blair or speak out against Labour’s persistent warmongering. He now calls the invasion of Iraq a “profound mistake”. Calling it a mistake insults the memory and the dead. It was a crime, of which the evidence is voluminous. He has nothing new to say about the other colonial wars, none of them mistakes. Neither has he demanded basic social justice: that those who caused the recession clear up the mess and that Britain’s fabulously rich corporate minority be seriously taxed, starting with Rupert Murdoch.

Of course, the good news is that false realities often fail when the public trusts its own critical intelligence, not the media. Two classified documents recently released by Wikileaks express the CIA’s concern that the populations of European countries, which oppose their governments’ war policies, are not succumbing to the usual propaganda spun through the media. For the rulers of the world, this is a conundrum, because their unaccountable power rests on the false reality that no popular resistance works. And it does.


tip of the cap to Magda Hassan


See also:

The black art of news management
3 June 2010

In his latest column for the New Statesman, John Pilger describes the "master illusions" which have formed the basis of black propaganda and provided "false flags" for political chicanery and for wars and atrocities, such as Iraq and the Israeli assault on the Gaza peace flotilla.



How do wars begin? With a “master illusion”, according to Ralph McGehee, one of the CIA’s pioneers in “black propaganda”, known today as “news management”. In 1983, he described to me how the CIA had faked an “incident” that became the “conclusive proof of North Vietnam’s aggression”. This followed a claim, also fake, that North Vietnamese torpedo boats had attacked an American warship in the Gulf of Tonkin in August 1964.

“The CIA,” he said, “loaded up a junk, a North Vietnamese junk, with communist weapons - the Agency maintains communist arsenals in the United States and around the world. They floated this junk off the coast of central Vietnam. Then they shot it up and made it look like a fire fight had taken place, and they brought in the American press. Based on this evidence, two Marine landing teams went into Danang and a week after that the American air force began regular bombing of North Vietnam.” An invasion that took three million lives was under way.

The Israelis have played this murderous game since 1948. The massacre of peace activists in international waters on 31 May was “spun” to the Israeli public for most of last week, preparing them for yet more murder by their government, with the unarmed flotilla of humanitarians described as terrorists or dupes of terrorists. The BBC was so intimidated that it reported the atrocity primarily as a “potential public relations disaster for Israel”, the perspective of the killers, and a disgrace for journalism.

A similar master illusion currently preoccupies Asian governments. On 20 May, South Korea announced that it had “overwhelming evidence” that one of its warships, the Cheonan, had been sunk by a torpedo fired by a North Korean submarine in March with the loss of 46 sailors. The United States maintains 28,000 troops in South Korea, where popular sentiment has long backed a détente with Pyongyang.

On 26 May, US Secretary of State Hillary Clinton flew to Seoul and demanded that the “international community must respond” to “North Korea’s outrage”. She flew on to Japan, where the new “threat” from North Korea conveniently eclipsed the briefly independent foreign policy of Japanese prime minister Yukio Hatoyama, elected last year with popular opposition to America’s permanent military occupation of Japan. The “overwhelming evidence” is a torpedo propeller that “had been corroding at least for several months,” reported the Korea Times. In April, the director of South Korea’s national intelligence, Won See-hoon, told a parliamentary committee that there was no evidence linking the sinking of the Cheonan to North Korea. The defence minister agreed. The head of South Korea’s military marine operations said, “No North Korean warships have been detected [in] the waters where the accident took place.” The reference to “accident” suggests the warship struck a reef and broke in two.

To the American media, North Korea’s guilt is beyond doubt, just as North Vietnam’s guilt was beyond doubt, just as Saddam Hussein had weapons of mass destruction, just as Israel can terrorise with impunity. However, unlike Vietnam and Iraq, North Korea has nuclear weapons, which helps explain why it has not been attacked, not yet: a salutary lesson to other countries, such as Iran, currently in the crosshairs.

In Britain, we have our own master illusions. Imagine someone on state benefits caught claiming £40,000 of taxpayers’ money in a second home scam. A prison sentence would almost certainly follow. David Laws, chief secretary to the Treasury, does the same and is described as follows:

“I have always admired his intelligence, his sense of public duty and his personal integrity” (Nick Clegg, deputy prime minister). “You are a good and honourable man. I am sure that throughout you have been motivated by wanting to protect your privacy rather than anything else.” (David Cameron, prime minister). Laws is “a man of quite exceptional nobility” (Julian Glover, the Guardian). A “brilliant mind” (BBC).

The Oxbridge club and its associate members in politics and the media have tried to link Laws’s “error of judgement” and “naivety” to his “right to privacy” as a gay man, an irrelevance. The “brilliant mind” is a wealthy Cambridge-groomed investment banker and gilts trader devoted to the noble task of cutting the public services of mostly poor and honest people.

Now imagine another public official, the force behind one of the great war criminals and liars. This official “spun” the illegal invasion of a defenceless country that resulted in the deaths of at least a million people and the dispossession of many more: in effect, the crushing of a human society. If this was the Balkans or Africa, he would very likely have been indicted by the International Criminal Court.

But crime pays for the clubbable. In quick step with the Laws affair, this truth was demonstrated by the continuing celebration of Alastair Campbell, whose frequent media appearances provide a vicarious thrill for the liberal intelligentsia. To the Guardian, Campbell is “bullish, sometimes misdirected, but unafraid to press on where others might have faltered”. The Guardian’s immediate interest is its “exclusive” publication of Campbell’s “politically explosive” and “uncut” diaries. Here is a flavour: “Saturday 14 May. I called Peter [Mandelson] and asked why he didn’t return my calls yesterday. ‘You know why.’ ‘No, I don’t.’ He said he was incandescent at my Newsnight interview...’ ”

In a promotional interview with the Guardian, Campbell dispensed more of this dated incest, referring just once to the bloodbath for which he was a principal apologist. “Did Iraq lose us support in 2005?” he asked rhetorically. “Without a doubt...” Thus, a criminal tragedy equal in scale to the Rwandan genocide was dismissed as a “loss” for New Labour: a master illusion of notable profanity.

http://www.johnpilger.com/page.asp?partid=578

###

The charge of the media brigade
8 July 2010

In his latest column for the New Statesman, John Pilger describes how an all-pervasive corporate media culture in the United States prepares the way for a permanent state of war. And yet for all the column inches and broadcast hours filled, the brainwashing is not succeeding. And this, he suggests, is 'America's greatest virtue'.


The TV anchorwoman was conducting a split screen interview with a journalist who had volunteered to be a witness at the execution of a man on death row in Utah for 25 years. “He had a choice,” said the journalist, “lethal injection or firing squad.” “Wow!” said the anchorwoman. Cue a blizzard of commercials for fast food, teeth whitener, stomach stapling, the new Cadillac. This was followed by the war in Afghanistan presented by a correspondent sweating in a flak jacket. “Hey, it’s hot,” he said on the split screen. “Take care,” said the anchorwoman. “Coming up” was a reality show in which the camera watched a man serving solitary confinement in a prison’s “hell hole”.

The next morning I arrived at the Pentagon for an interview with one of President Obama’s senior war-making officials. There was a long walk along shiny corridors hung with pictures of generals and admirals festooned in ribbons. The interview room was purpose-built. It was blue and arctic cold, and windowless and featureless except for a flag and two chairs: props to create the illusion of a place of authority. The last time I was in a room like this in the Pentagon a colonel called Hum stopped my interview with another war-making official when I asked why so many innocent civilians were being killed in Iraq and Afghanistan. Then it was in the thousands; now it is more than a million. “Stop tape!” he ordered.

This time there was no Colonel Hum, merely a polite dismissal of soldiers’ testimony that it was a “common occurrence” that troops were ordered to “kill every mother fucker”. The Pentagon, says the Associated Press, spends $4.7 billion on public relations: that is, winning the hearts and minds not of recalcitrant Afghan tribesmen but of Americans. This is known as “information dominance” and PR people are “information warriors”.

American imperial power flows through a media culture to which the word imperial is anathema. To broach it is heresy. Colonial campaigns are really “wars of perception”, wrote the present commander, General David Petraeus, in which the media popularises the terms and conditions. “Narrative” is the accredited word because it is post-modern and bereft of context and truth. The narrative of Iraq is that the war is won, and the narrative of Afghanistan is that it is a “good war”. That neither is true is beside the point. They promote a “grand narrative” of a constant threat and the need for permanent war. “We are living in a world of cascading and intertwined threats,” wrote the celebrated New York Times columnist Thomas Friedman, “that have the potential to turn our country upside down at any moment.”

Friedman supports an attack on Iran, whose independence is intolerable. This is the psychopathic vanity of great power which Martin Luther King described as “the greatest purveyor of violence in the world”. He was then shot dead.

The psychopathic is applauded across popular, corporate culture, from the TV death watch of a man choosing a firing squad over lethal injection to the Oscar winning Hurt Locker and a new acclaimed war documentary Restrepo. Directors of both films deny and dignify the violence of invasion as “apolitical”. And yet behind the cartoon facade is serious purpose. The US is engaged militarily in 75 countries. There are some 900 US military bases across the world, many at the gateways to the sources of fossil fuels.

But there is a problem. Most Americans are opposed to these wars and to the billions of dollars spent on them. That their brainwashing so often fails is America’s greatest virtue. This is frequnetly due to courageous mavericks, especially those who emerge from the centrifuge of power. In 1971, military analyst Daniel Ellsberg leaked documents known as the Pentagon Papers which put the lie to almost everything two presidents had claimed about Vietnam. Many of these insiders are not even renegades. I have a section in my address book filled with the names of former officers of the CIA, who have spoken out. They have no equivalent in Britain.

In 1993, C. Philip Liechty, the CIA operations officer in Jakarta at the time of Indonesia’s murderous invasion of East Timor, described to me how President Gerald Ford and Secretary of State Henry Kissinger had given the dictator Suharto “a green light” and secretly supplied the arms and logistics he needed. As the first reports of massacres arrived at his desk, he began to turn. “It was wrong,” he said. “I felt badly.”

Melvin Goodman is now a scholar at Johns Hopkins University in Washington. He was in the CIA more than 40 years and rose to be a senior Soviet analyst. When we met the other day, he described the conduct of the cold war as a series of gross exaggerations of Soviet “aggressiveness” that wilfully ignored the intelligence that the Soviets were committed to avoid nuclear war at all costs. Declassified official files on both sides of the Atlantic support this view. “What mattered to the hardliners in Washington,” he said, “was how a perceived threat could be exploited.” The present secretary of defence, Robert Gates, as deputy director of the CIA in the 1980s, had constantly hyped the “Soviet menace” and is, says Goodman, doing the same today “on Afghanistan, North Korea and Iran”.

Little has changed. In America, in 1939, W.H. Auden wrote:

As the clever hopes expire
Of a low dishonest decade:
Waves of anger and fear
Circulate over the bright
And darkened lands of the earth,
Obsessing our private lives […]
Out of the mirror they stare,
Imperialism’s face
And the international wrong

http://www.johnpilger.com/page.asp?partid=580
"Where is the intersection between the world's deep hunger and your deep gladness?"
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Transfer of Files on Psychological Operations - by Ed Jewett - 17-10-2010, 10:47 PM

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