16-09-2012, 12:36 AM
Because Facebook and other forms of social media are the rage of the next generation (and some of the current gen, too) refusing to participate can be devastating for a business.
My wife and I own a real estate firm. I am of the mind that the service and expertise we offer is absolutely independent of our participation or lack thereof in social media. I've had
my real estate license since 1982 and have demonstrated my abilities since long before there was even an internet! So, our suitability to represent clients in real estate transactions
is unaffected by our company's "social media" status.
Having said that, social media is now one of the most essential means of advertising one's business because, for one thing, without a "powerful social media presence" a business isn't
even ON THE MAP as far as "Generation Text" is concerned. It makes no difference to them that such a presence is irrelevant to their actual needs because their perception runs contrary
to that fact in any event.
It is also true that at least 90% of home buyers begin their search on the internet these days. Unless these potential clients already have an agent, they will gravitate to the company and/or
specific agent that has an easy to find "cyber-presence". Social media greatly drives search engine optimization whether we like it or not. And that equates to exposure.
Bottom line: Social media is here to stay. Get on board if you're in business or your business may very well languish. However, take as many precautionary measures as are available to
protect your privacy and other personal interests. Because business involves risk by definition, one needs to be wise enough to manage it vigilantly and with great vigor.
So, why did I start various business social media accounts? In a word: Survival.
Check us out: www.BurnhamResidential.com
My wife and I own a real estate firm. I am of the mind that the service and expertise we offer is absolutely independent of our participation or lack thereof in social media. I've had
my real estate license since 1982 and have demonstrated my abilities since long before there was even an internet! So, our suitability to represent clients in real estate transactions
is unaffected by our company's "social media" status.
Having said that, social media is now one of the most essential means of advertising one's business because, for one thing, without a "powerful social media presence" a business isn't
even ON THE MAP as far as "Generation Text" is concerned. It makes no difference to them that such a presence is irrelevant to their actual needs because their perception runs contrary
to that fact in any event.
It is also true that at least 90% of home buyers begin their search on the internet these days. Unless these potential clients already have an agent, they will gravitate to the company and/or
specific agent that has an easy to find "cyber-presence". Social media greatly drives search engine optimization whether we like it or not. And that equates to exposure.
Bottom line: Social media is here to stay. Get on board if you're in business or your business may very well languish. However, take as many precautionary measures as are available to
protect your privacy and other personal interests. Because business involves risk by definition, one needs to be wise enough to manage it vigilantly and with great vigor.
So, why did I start various business social media accounts? In a word: Survival.
Check us out: www.BurnhamResidential.com
GO_SECURE
monk
"It is difficult to abolish prejudice in those bereft of ideas. The more hatred is superficial, the more it runs deep."
James Hepburn -- Farewell America (1968)
monk
"It is difficult to abolish prejudice in those bereft of ideas. The more hatred is superficial, the more it runs deep."
James Hepburn -- Farewell America (1968)