29-10-2008, 11:56 PM
The secondary point of headlines is to pre-shape the reader's perspective on what's to follow.
The first word often turns out to influence the last word.
A story headlined "JFK Likes 'Em Four at a Time" and focused on Kennedy's White House cultural programs will leave a majority of readers thinking about a presidential preference for chamber maids rather than for chamber music.
The first word often turns out to influence the last word.
A story headlined "JFK Likes 'Em Four at a Time" and focused on Kennedy's White House cultural programs will leave a majority of readers thinking about a presidential preference for chamber maids rather than for chamber music.