Using the homeless as WiFi hot spots....How low can you go...Probably quite a bit more given time.

[Magda Hassan]

Organizers Defend "Homeless Hotspots" at SXSW

The talk of Austin is a jarring campaign in which homeless people actually become Wi-Fi hotspots. "The worry is that these people are suddenly just hardware," admits its organizer.
John Herrman
BuzzFeed Staff
More from John Herrman Source: hardlynormal.posterous.com




At SXSW, the annual tech startup conference in Austin, 13 homeless men are hanging around the conference center wearing white shirts that say "I'm _____, a 4G hotspot." Each is carrying a wireless internet device, and for a PayPal donation, will provide conference-goers with internet access for as long as they want. .
The men are part of a campaign called "Homeless Hotspots," devised by a marketing firm called BBH. It effectively debuted today, and started backfiring immediately.

The first person to flag the stunt as a little off was the New York Times's David Gallagher, who called the plan it "a little dystopian." Since then, the Internet's been aghast: The story has been both amplified and deprived of context, inspiring thousands of knee-jerk responses. It's really not going over very well at all.
http://www.buzzfeed.com/jwherrman/the-sx...nes-flippi