05-07-2010, 11:38 PM
To:
"Tree Frog" <treefrog@ix.netcom.com>
Now you may purchase La Duni cupcakes or cufflinks at the new 6th floor
store. Free Wi-Fi should allow out of town researchers to know what is
going on in Dallas.
Frog
-----Original Message-----
From: TOM BLACKWELL [mailto:decision@sbcglobal.net]
Sent: Saturday, July 03, 2010 8:39 PM
To: YOU and a few others on my JFK LIST
Subject: Sixth Floor Museum's expansion is aimed at luring more Dallas
visitors
Sixth Floor Museum's expansion is aimed at luring more Dallas visitors
12:00 AM CDT on Thursday, July 1, 2010
By HOLLY HABER / Special Contributor to The Dallas Morning News
http://www.dallasnews.com/sharedcontent/dws/fea/shopping/stories/DN-sixthflo
orstore_0701gd.ART0.State.Edition1.29b1d9e.html
The Sixth Floor Museum opens a new store and cafe today that is intended
to attract more local residents to the site.
Crafts by local artists are featured in the expanded retail area,
including these earrings by Emily Adams.
The museum is the most popular historic spot in Dallas, yet many people
in the city have never even heard of it, much less visited. It examines
the presidency, assassination and legacy of John F. Kennedy at the place
where he was shot.
"I constantly meet people who don't know what it is," says Liza Denton,
who joined the museum in January as director of public relations and
advertising. Less than a third of the center's 325,000 annual visitors
are from the Dallas-Fort Worth area.
The Sixth Floor Museum's store features Kennedy-related paraphernalia as
well as iconic designs from that era.
"We want to shift from being a tourist destination to a local place that
people come to many times," Denton says.
Bright with natural light and a loftlike decor, the new Museum Store and
Cafe is at the corner of Elm and Houston streets, across from the
museum. Its cafe is operated by La Duni, which will serve its signature
coffee drinks, lemonades, cupcakes and other snacks.
The existing museum shop will remain open, specializing in printed
materials and souvenirs.
The new store carries a broader range of merchandise, from hand-marbled
silk scarves to child-size reproductions of Eames chairs. The Sixth
Floor link is that most of the merchandise relates to the 1960s era or
to presidential history, politics and Kennedy's legacy.
"The focus of it was to interpret the museum in the context of the '60s
and how that relates to today," explained Amy Gilchrist, retail manager.
"So many of our visitors now weren't around in 1963."
The '60s provides fertile ground for design motifs, and Gilchrist camped
it up with owl, "love" and "peace" iconography as well as Volkswagen
Beetles and other symbols of that era.
She also commissioned vinyl bags and other goods printed with Kennedy
quotations, such as "One person can make a difference, and everyone
should try."
You might wonder how $10 pleated scarves made from burqas by Afghan
women fit into all this, or $8 grass-bead necklaces that support women's
and children's health in Kenya. The link is the Peace Corps, which
Kennedy established in 1961 to encourage mutual understanding among
nations and a commitment to peace.
"So many fair-trade companies were founded by Peace Corps volunteers, so
it seems to be the way that movement has progressed," observes Gilchrist.
The museum also wanted to make a statement about Dallas today, so
Gilchrist brought in works by local artisans.
Sculptor Brad Oldham styled a $27 pewter cuff stamped with 12 Dallas
icons, from Pegasus to a handbag symbolizing Neiman Marcus. He also made
light fixtures cast from ceiling tiles from the 1901 building that
houses the museum, and a Christmas ornament inscribed with a line
Kennedy once wrote to a child promising Santa "will be making his rounds
this Christmas."
CAC Mosaic Designs turned out elaborate plaques with natural quartz
crystals, and Eye on the Sparrow twisted metal guitar strings from
Dallas bands into bangle bracelets. Dixie Piece Goods takes '60s fabrics
and weaves them into handbags.
Reproductions of Jacqueline Kennedy's jewelry have been consistent
sellers in the original shop and will also be sold in the new store.
"The three-strand pearl choker is timeless," Gilchrist notes.
In addition, books and videos chronicle the legendary first couple and
their influence.
"In our current store, souvenir items sell best, such as postcards,
mugs, pencils and rulers," Gilchrist says. "In the new store, we expect
a wider variety of Kennedy-inspired items to sell well, and hope the
unique, changing selection of artisanal goods will keep customers coming
back to see what's new."
The original store does about $1 million in annual sales, and the
expansion could bring in another $1 million, Gilchrist says. Those
proceeds plus ticket sales fund the museum, run by the nonprofit Dallas
County Historical Foundation.
Established in 1989, the Sixth Floor Museum at 411 Elm St. was
envisioned as temporary but proved too popular to close. Most exhibits
are displayed on the sixth floor where the sniper's nest was found at
windows overlooking Dealey Plaza.
Organizers hope the cafe, which will be open until 6 p.m. daily and
offer free Wi-Fi, will become a mainstay for locals. The 50th
anniversary of the shooting, in 2013, is expected to draw big crowds.
"The tourists keep coming, and people are living and working downtown
more than in the past," Denton says.
Holly Haber is a Dallas-based freelance writer.
The Sixth Floor Museum at Dealey Plaza
411 Elm St.
10 a.m. to 6 p.m. Tuesday to Sunday; noon to 6 p.m. Monday.
214-747-6660. jfk.org
Museum Store and Cafe
501 Elm St.
7 a.m. to 6 p.m. Monday to Friday; 9 a.m. to 6 p.m. Saturday and Sunday.
214-747-6660. jfk.org
--
b
"Tree Frog" <treefrog@ix.netcom.com>
Now you may purchase La Duni cupcakes or cufflinks at the new 6th floor
store. Free Wi-Fi should allow out of town researchers to know what is
going on in Dallas.
Frog
-----Original Message-----
From: TOM BLACKWELL [mailto:decision@sbcglobal.net]
Sent: Saturday, July 03, 2010 8:39 PM
To: YOU and a few others on my JFK LIST
Subject: Sixth Floor Museum's expansion is aimed at luring more Dallas
visitors
Sixth Floor Museum's expansion is aimed at luring more Dallas visitors
12:00 AM CDT on Thursday, July 1, 2010
By HOLLY HABER / Special Contributor to The Dallas Morning News
http://www.dallasnews.com/sharedcontent/dws/fea/shopping/stories/DN-sixthflo
orstore_0701gd.ART0.State.Edition1.29b1d9e.html
The Sixth Floor Museum opens a new store and cafe today that is intended
to attract more local residents to the site.
Crafts by local artists are featured in the expanded retail area,
including these earrings by Emily Adams.
The museum is the most popular historic spot in Dallas, yet many people
in the city have never even heard of it, much less visited. It examines
the presidency, assassination and legacy of John F. Kennedy at the place
where he was shot.
"I constantly meet people who don't know what it is," says Liza Denton,
who joined the museum in January as director of public relations and
advertising. Less than a third of the center's 325,000 annual visitors
are from the Dallas-Fort Worth area.
The Sixth Floor Museum's store features Kennedy-related paraphernalia as
well as iconic designs from that era.
"We want to shift from being a tourist destination to a local place that
people come to many times," Denton says.
Bright with natural light and a loftlike decor, the new Museum Store and
Cafe is at the corner of Elm and Houston streets, across from the
museum. Its cafe is operated by La Duni, which will serve its signature
coffee drinks, lemonades, cupcakes and other snacks.
The existing museum shop will remain open, specializing in printed
materials and souvenirs.
The new store carries a broader range of merchandise, from hand-marbled
silk scarves to child-size reproductions of Eames chairs. The Sixth
Floor link is that most of the merchandise relates to the 1960s era or
to presidential history, politics and Kennedy's legacy.
"The focus of it was to interpret the museum in the context of the '60s
and how that relates to today," explained Amy Gilchrist, retail manager.
"So many of our visitors now weren't around in 1963."
The '60s provides fertile ground for design motifs, and Gilchrist camped
it up with owl, "love" and "peace" iconography as well as Volkswagen
Beetles and other symbols of that era.
She also commissioned vinyl bags and other goods printed with Kennedy
quotations, such as "One person can make a difference, and everyone
should try."
You might wonder how $10 pleated scarves made from burqas by Afghan
women fit into all this, or $8 grass-bead necklaces that support women's
and children's health in Kenya. The link is the Peace Corps, which
Kennedy established in 1961 to encourage mutual understanding among
nations and a commitment to peace.
"So many fair-trade companies were founded by Peace Corps volunteers, so
it seems to be the way that movement has progressed," observes Gilchrist.
The museum also wanted to make a statement about Dallas today, so
Gilchrist brought in works by local artisans.
Sculptor Brad Oldham styled a $27 pewter cuff stamped with 12 Dallas
icons, from Pegasus to a handbag symbolizing Neiman Marcus. He also made
light fixtures cast from ceiling tiles from the 1901 building that
houses the museum, and a Christmas ornament inscribed with a line
Kennedy once wrote to a child promising Santa "will be making his rounds
this Christmas."
CAC Mosaic Designs turned out elaborate plaques with natural quartz
crystals, and Eye on the Sparrow twisted metal guitar strings from
Dallas bands into bangle bracelets. Dixie Piece Goods takes '60s fabrics
and weaves them into handbags.
Reproductions of Jacqueline Kennedy's jewelry have been consistent
sellers in the original shop and will also be sold in the new store.
"The three-strand pearl choker is timeless," Gilchrist notes.
In addition, books and videos chronicle the legendary first couple and
their influence.
"In our current store, souvenir items sell best, such as postcards,
mugs, pencils and rulers," Gilchrist says. "In the new store, we expect
a wider variety of Kennedy-inspired items to sell well, and hope the
unique, changing selection of artisanal goods will keep customers coming
back to see what's new."
The original store does about $1 million in annual sales, and the
expansion could bring in another $1 million, Gilchrist says. Those
proceeds plus ticket sales fund the museum, run by the nonprofit Dallas
County Historical Foundation.
Established in 1989, the Sixth Floor Museum at 411 Elm St. was
envisioned as temporary but proved too popular to close. Most exhibits
are displayed on the sixth floor where the sniper's nest was found at
windows overlooking Dealey Plaza.
Organizers hope the cafe, which will be open until 6 p.m. daily and
offer free Wi-Fi, will become a mainstay for locals. The 50th
anniversary of the shooting, in 2013, is expected to draw big crowds.
"The tourists keep coming, and people are living and working downtown
more than in the past," Denton says.
Holly Haber is a Dallas-based freelance writer.
The Sixth Floor Museum at Dealey Plaza
411 Elm St.
10 a.m. to 6 p.m. Tuesday to Sunday; noon to 6 p.m. Monday.
214-747-6660. jfk.org
Museum Store and Cafe
501 Elm St.
7 a.m. to 6 p.m. Monday to Friday; 9 a.m. to 6 p.m. Saturday and Sunday.
214-747-6660. jfk.org
--
b